Methodology
Online video is a hot topic, and for good reason. As broadband penetration has sky-rocketed in recent years, video on the web has become technically feasible -- offering new opportunities for creative story telling and fresh methods to inform, guide, and entertain. But not all online video is created equal.
Productorials specializes in developing rich-media experiences that mark a shift from offline "show and tell" communication to online "engage and interact" experiences. We support clients in developing campaigns that convert leads, educate customers, and influence consumer behavior.
With over five years of experience, Productorials has created a unique formula to launch online campaigns consisting of three components: exposure; delivery and involvement.
In short, Productorials allow marketers to communicate with people who are not yet buying their products and influence their behavior by using a comprehensive approach to campaign creation that marries technical capabilities with experience in creating engaging online narratives.
- Search engine optimization
- Landing pages and micro-sites
- Cross-platform marketing
Delivery:
- Places viewer in control with customized content based on decision trees
- Session-specific tracking of view-to-completion rates
Involvement
- Immersive branding experience
- Explicit call-to-action
- Measured by lead conversion or product purchase